Together for more than just good rankings
At Better Sell Online GmbH, an SEO agency, we focus heavily on clicks, keywords, and conversions, but equally on values. We collaborate with companies that don't just want to sell, but want to make a difference. SIRPLUS falls squarely into this category: a bold, impact-driven startup from Berlin that is fully committed to combating food waste, thereby not only saving CO₂ but also funding over 1 million meals for people in need.
Because what many people don't know is that billions of tons of food end up in the trash worldwide, even though it's still perfectly edible. At the same time, over 800 million people are starving. SIRPLUS offers a way to change this, and we, as a Shopify SEO agency, are happy to be a part of it.
Why food rescue is so important to us in e-commerce
As a team, we have long been committed to sustainability, not only in our work but also in our everyday lives. Whether it's zero waste, plant-based diets, or conscious consumption: each of us tries to act responsibly within our means.
SIRPLUS offers a concrete solution: rescuing products with a short or expired best-before date that would otherwise go unsold, even though they are perfectly fine. We think that's fantastic. And we can use our expertise to help make this project even more visible.
What Bettersellonline.de actually does as an SEO agency
As a Shopify SEO agency, we support SIRPLUS on a technical and content level:
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We analyze search intent and optimize content such as category texts, product texts and blog articles.
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We take care of the shop's technical performance so that Google and people can understand it better.
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We develop SEO strategies that build long-term reach – organically, sustainably, and honestly.
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And we write texts with a genuine connection to the brand and added value for the readers.
"The collaboration with SIRPLUS makes it tangible for us how SEO can contribute to the visibility of sustainable ideas."
– Jan-Georg Berlinecke , Co-Founder & CMO
A box that won our hearts
Through this collaboration, we've become big fans of theSIRPLUS Box ourselves . Every month it's a box full of surprises that we look forward to. Not only because it contains delicious snacks, drinks, or organic products that we would otherwise never discover, but also because we know that every box represents food that hasn't been wasted.
It not only sparks conversation in the office, but also fosters a sense of community. In our group chat, you often see posts like, "Yay, my box is here!" Sometimes someone is surprised by how delicious the rescued chocolate tastes. Then we discuss how to make the pesto that came in the box especially tasty. Or we debate why the "best before" date is so often misunderstood. And we always realize: SIRPLUS is simply a really great thing!
Collaboration on equal terms
Working with the SIRPLUS team is truly enjoyable. Here we encounter people who approach their work with passion, creativity, and a hands-on mentality. There's no rigid agency-client dynamic, but rather a genuine collaboration: ideas flow freely, content is created together, and feedback is open.
And because both sides are interested in a long-term impact, the barter deal works perfectly. We invest our expertise and in return become part of a movement that we already think is great and are happy to support.
"The monthly SIRPLUS box is like a reminder for us: Our work has a real impact."
– Henry Auffahrt , Co-Founder & CTO
What does an SEO agency have to do with rescued food? Everything.
We are convinced that good SEO can not only sell, but also transform , when it supports the right projects. We help people discover solutions they were previously unaware of. This creates reach for truly great ideas, like those of SIRPLUS.
True to our slogan "Connecting for Growth," we hope our collaboration continues for a long time. For more rescued food, more visibility, more impact. And maybe even for the next delicious snack in the SIRPLUS Box 🙂
– The Better Sell Online Team
